Our Journey

 

Founded in 2013 in Stellenbosch, Urban Supply began as a high school dream and has grown into a brand loved by South Africans nationwide. It all started with importing CHPO products – sunglasses and watches – and wholesaling them to small stores and major retailers alike. As demand grew, so did our vision. We began experimenting with products from various suppliers, one of which would soon become our signature: sun hats.

 

We quickly saw that the market lacked an affordable, high-quality sun hat with proper sun protection. Most sun hats with cancer certification were priced out of reach for many consumers, so we set out to change that. Today, our sun hats remain the heart of Urban Supply, proudly bearing the CANSA Seal of Recognition, certifying that they offer effective sun protection.

 

In the years since, our range has expanded. We’ve added a variety of products, including caps, polarized sunglasses, wallets, umbrellas, and unique hat clips, with each product designed to support our mission of combining affordability, quality, and functionality. We’ve also partnered with notable brands like Puckator, Kapten & Son, CHPO, and Miquelrius, bringing their popular products to South Africa.

 

Our Mission

 

Urban Supply exists to provide distinctive, quality products to South African retailers and consumers – from coastal communities to city centers. Our mission is to bring accessible sun protection and stylish accessories to your doorstep, and we’re committed to making every interaction with Urban Supply a positive one.

 

Our Vision

 

It excites us to see our products in action – whether it’s on a sunny beach, a mountain trail, or the local golf course. Our vision is simple: to keep supplying high-quality, affordable products while ensuring a memorable customer experience and supporting local communities. With a growing network of over 1,000 loyal stockists, we’re constantly expanding our footprint, bringing the Urban Supply brand to more people across South Africa.

 

Local Growth and Job Creation

 

In 2023, we took an exciting step by investing in local manufacturing through a brand called Bovino. This move supports job creation, allowing us to bring some of our sun hat production home to South Africa. Our goal is to grow our business sustainably, providing both high-quality products and positive social impact. We also offer custom branding options for sun hats and caps, catering to businesses and organisations looking to make their mark.

 

Sun Protection with a Purpose

 

Urban Supply’s commitment to sun protection is more than just a promise – it’s part of our identity. Many of our sun hats carry the CANSA Smart Choice UPF 50 certification, a testament to our dedication to offering products that genuinely protect against harmful UV rays. Look for the CANSA Smart Choice swing ticket on our sun hats and wear your protection with pride.